Over 800 D2C brands compete for India’s 750 million internet users, leading to generic brand names and high trademark rejections.
Tiepograph, a naming agency founded by Hitesh Talreja, uses a library of 7,500 morphemes and a ten‑day process to create trademark‑clear names.
The agency has named/renamed over 400 brands in seven years, including Panasonic and startups like Clezo, improving recall and reducing marketing spend.
Tiepograph’s methodology combines sound symbolism, regional pronunciation testing, cultural screening, and trademark risk assessment to deliver original names within ten working days.