Mother‑and‑daughter duo Urmimala and Snigdha Baruah walked the Cannes red carpet in custom Manish Malhotra couture that reinterpreted the traditional Assamese ghungat as a global statement of identity.
The ensemble featured a 120‑carat ruby‑diamond necklace and Brazilian amethysts exceeding 20 carats each, combined with hand‑strung pearls and architectural veil designs.
The appearance highlighted the UMB initiative’s goal of mentoring talent from Assam and the Northeast, positioning fashion as a form of cultural diplomacy.
The press release notes that this marks a shift in international fashion narratives to include Northeast Indian heritage prominently.
