Delivery platforms charge Indian independent restaurants 15‑30% commission plus gateway, packaging, and marketing fees, eroding thin margins.
Many small eateries temporarily leave apps or delist to avoid margin loss, leading to reduced visibility and menu availability.
Platform‑driven discounts (e.g., “Flat 60% OFF”) are funded by restaurants, further cutting profits despite appearing as consumer promotions.
New entrants like Ownly and Rapido’s venture propose lower or zero commissions and limited mandatory discounts to improve restaurant economics.